Top 7 Makeup Trends to Watch in 2025

Makeup in 2025 is about embracing individuality, breaking beauty norms, and experimenting with colors and finishes. The trends this year are a mix of futuristic elegance and revived classics, offering something for every makeup lover. Whether you’re a minimalist or a bold beauty enthusiast, these trends will give you all the inspiration you need to update your look. Here’s a deep dive into the top makeup trends for 2025:

1. Glass Skin Finish
Originating from Korean beauty routines, the glass skin trend emphasizes a luminous, ultra-hydrated complexion. To achieve this look, focus on skin prep with hydrating serums, dewy primers, and lightweight foundations. Highlighters with a wet-look finish enhance the glassy appearance. It’s not about layers of makeup, but about skincare and sheer products that reflect light naturally.

2. Neon Eyeliner
Neon eyeliner is making a bold comeback. Electric blues, neon greens, vibrant purples, and even fluorescent oranges are turning heads. Apply neon liner on the upper or lower lash line, or experiment with graphic shapes for a playful edge. Pair it with minimal face makeup to let your eyes take the spotlight.

3. Feathered Brows
Brows are going natural—but with a twist. The feathered brow trend focuses on texture and fullness. Use a tinted brow gel or brow soap to brush hairs upward, giving a lifted and youthful effect. This trend celebrates the natural direction and growth of your brows, creating an effortless, editorial finish.

4. Glossy Lips
Matte lips are taking a back seat as glossy lips dominate 2025. Think juicy finishes, plumping glosses, and sheer tints. Glossy nudes and pinks offer a clean girl aesthetic, while berry or red gloss adds glamour. Layering gloss over lip stains is a trendy way to get color and shine without sacrificing comfort.

5. Pastel Eyeshadow
Pastels like lilac, mint, and baby blue are no longer just for spring. These airy shades are now everyday staples. Use a single pastel color across the lids or blend them for an ombré effect. Cream shadows work best for this soft-focus trend and look stunning on all skin tones.

6. Monochromatic Makeup
Using one color theme across eyes, cheeks, and lips creates a cohesive, stylish look. Think rose tones for a romantic vibe or peach tones for a fresh, sun-kissed effect. This trend simplifies your routine while keeping things fashion-forward. It’s perfect for achieving a balanced look that feels modern and intentional.

7. Skinimalism
In contrast to full-glam trends, skinimalism is about letting your real skin shine through. Light foundation or tinted moisturizers, barely-there blush, and natural brows define this look. Focus on enhancing your natural features rather than covering them. With the rise of Zoom culture and everyday digital interactions, this trend continues to rise in popularity.

Whether you adopt all seven trends or just one, 2025 is your time to express yourself through makeup. The best part? There are no rules—just creativity, confidence, and a great blending brush.